About Us

True Strengths Council is commited to being the premier member corporate leadership mastermind organization for business ownwners and their select leaders in the St. Louis and Little Rock area. We carefully select or members to be part of a closed group so there is no conflict of interest with many synergies and experiences that create unparalleled value. 

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Councils forming in the St. Louis and Little Rock area.

We provide business leaders with the safe haven to gain unbiased and invaluable insight on how to promote consistent professional business growth. It has proven to be an integral part of our members' business strategy.




Meet the Moderator

About Mike Tobin

I have spent my entire career working in the world of Entrepreneurship. This path started for me after my military service, developing a commercial sign company in the St. Louis area with (2) retail locations, and then led me to an even more exciting opportunity, creating, managing, leading, and eventually selling a large member based service organization for a profit.

We did a lot of things right in building these businesses....and experienced a ton of "lessons" and "opportunities for growth"

It would have been fantastic to have had a "board of advisers" to help grow our business and ID some of these "growth opportunities"

At True Strengths and True Strengths Council (TSCouncil) we work with business in (3) unique ways:

  1. Business Owners and CEO's
    • The "loneliness" in making "first" decisions, or strategic decisions because of not having someone to talk to because of being the business owner
    • Provide an outlet for you to discuss things you can't and would not with your leadership team, employees, or family
    • The need to get real feedback and shown your blind spots
    • The power of diversity in your industry thinking
    • A way for you to grow personally so the business grows
    • Solutions to common and uncommon business challenges that cannot be "googled"
    • Lack of accountability you may have
    • Lack of energy/focus on what should be next
    • Lack of knowledge you have on the best practices of running a business
    • Lack of a trusted, unbiased network of peers

    We are forming councils in the St. Louis and Little Rock metropolitan areas

  2. Sales Teams and entrepreneurs that want to become larger by increasing sales with referrals. We use a Strengths-based approach to helping referral partnerships grow and thrive closed business. We are offering these workshops, called Referral Strong, in St. Louis, Boston, and Little Rock. You can learn more at www.referralstrong.com.

  3. Strengths- based TEAM development - we help larger organizations to improve communications, enhance employee engagement, and mitigate conflict using Gallup's Clifton Strengths 34 talents.   

"It's invaluable to me..."

One of the greatest values received is having 10 people with different levels of expertise, different scopes of businesses - completely different than mine - learning how they apply their thought processes to problems. [It] is invaluable to me


"More clarity, vision, and an increase in business..."

LXCouncil has been a tremendous benefit for me both personally and professionally. Once a month, I spend four hours on my business - rather than in my business, which has resulted in more clarity, vision, and an increase in our overall business during the last three years...

Muneris, Inc.

"I think more strategically..."

...our conversations have helped me to anticipate issues, look ahead, and think more strategically about the growth of my company. LXC is definitely valuable to my development as an executive and the success of my enterprise.

Rgolf, Inc.

"You get a different focus and grounding ..."

One of the problems with many organizations is that they get into 'me speak,' but, with the Council, you get a [very] different focus and grounding that gives you an alternative way of thinking about things.


"The best business return in 20 years ..."

This provides me with a structured discipline to stage and reach my goals. The camaraderie of my fellow board members, although concentrated in a four hour period, is caring, genuine, honest, and loyal. My investment has already provided me the best business return in 20 years.


"Step back and thing about your business..."

The commitment in my mind is what is it worth for you to step back and think about your business, how effective are you being, and where is your company going. If you don't do that occasionally, I don't think you can do a good job leading or growing your company.


"It has proven to be invaluable ..."

I grew, developed and appreciated what others go through alone at the top and how we are not really alone together. It has proven to be an invaluable experience.
President, Union Quarries

"Helps keep me focused on the big picture..."

...It's easy to get lost in the day-to-day demands of the business, but the monthly meetings and coaching help keep me focused on the big picture. Our participation has proven to be a wise business decision.

Architectural Firm

"It gives me ideas that I otherwise might not consider..."

I am personally involved in this peer-to-peer group because it gives me ideas that I otherwise might not consider and time to think proactively. It’s been invaluable to me as a CEO of the bank to have a confidential environment to participate in critical thinking in a group setting solving common problems or issue .

Bank President, First National Bank

"Forces me to be more focused on the big picture..."

I wanted to take a moment and thank you for the opportunity to participate in LXCouncil. At first I was concerned about the time commitment, but soon realized that the meetings forced me to be more focused on the big picture, rather than be bogged down in day to day operations. Ultimately, LX was instrumental in helping me evaluate how ...

Restaurant Association


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Mike Tobin
True Strength Council (TS Council)

Certified LXCouncil
CEO Peer-to-Peer Moderator

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How we help businesses overcome, adapt...and ACHIEVE!